Rebeckon vs MailPoet
Checked
MailPoet is the cheaper WordPress plugin. Rebeckon is the AI that writes your WooCommerce emails for you. MailPoet costs less at most list sizes and ties at about 1,000 contacts.1,6 It has ready-made automation emails but no AI writer.4,5 Pick MailPoet to save money and do it yourself. Pick Rebeckon to approve instead of write.
Quick verdict
Choose Rebeckon if:
- you don't want to write emails, and you'd rather check and approve drafts made from your own store;8
- you want all 7 flows, A/B tests and revenue reports on every plan, Free included;6,7
- you also sell on Shopify or BigCommerce, or plan to.10 On Shopify, cart and browse emails need our checkout pixel and a verified store, and price-drop emails need the pixel too; post-purchase, win-back and revenue reports come with our Shopify app.12
Choose MailPoet if:
- price is what matters most. It's cheaper at 500, 2,500, 5,000 and 10,000 contacts;1,6
- you want everything inside your WordPress dashboard;4
- you're happy to write and design your own emails from its 70+ templates.3
Side by side
| Feature | Rebeckon | MailPoet | Source |
|---|---|---|---|
| Free plan | 250 contacts, 1,500 emails/month | 500 subscribers, 5,000 emails/month, MailPoet branding | 6, 2 |
| About 1,000 contacts | $20/month | $20/month (Business, 1,500 tier) | 6, 1 |
| 10,000 contacts | $105/month | $80/month ($68 paid yearly) | 6, 1 |
| Where it runs | Separate app, connected to WooCommerce | Inside WordPress | 9, 4 |
| Who writes the emails | Rebeckon AI from your store link; you approve | You, starting from templates or ready-made automation content | 8, 3, 5 |
| AI writing | Included, 30 to 400 suggestions a month by plan | None listed | 6, 4 |
| Welcome and abandoned cart | Yes, every plan | Yes, every plan | 7, 3 |
| Win-back | Yes, every plan | Paid plan required | 6, 4 |
| Revenue from email | Every plan; open or click, then order within 5 days by default, each order once | Detailed WooCommerce purchasing stats on paid plans | 6, 10, 2 |
| Going over your plan | Sending pauses; never moved up automatically | Not stated on the pricing page | 6 |
| Other platforms | BigCommerce; Shopify by store address (cart and browse need our checkout pixel and a verified store, price drop needs the pixel; post-purchase, win-back and revenue reports come with our Shopify app) | WordPress only | 10, 12, 4 |
| Public rating | Plugin not on WordPress.org yet | 4.4 stars from 1,435 ratings | 9, 4 |
Price: MailPoet wins, and we'll say it
Monthly price, read from both pricing pages on 28 Oct 2026.
| Contacts | Rebeckon | MailPoet Business (monthly) | MailPoet Business (paid yearly) |
|---|---|---|---|
| 250 | $06 | $0 (Starter, to 500)2 | $0 |
| 500 | $206 | $10, or $0 on Starter1,2 | $91 |
| 1,000 | $206 | $20 (1,500 tier)1 | $171 |
| 2,500 | $406 | $301 | $261 |
| 5,000 | $706 | $551 | $471 |
| 10,000 | $1056 | $801 | $681 |
Read it straight: MailPoet is cheaper than Rebeckon at every size except about 1,000 contacts, where they tie on monthly billing.1,6 Pay MailPoet yearly and it's cheaper there too.1 If price is your reason for switching, stay on MailPoet.
What you get for the difference is time. Rebeckon is priced by how many subscribed contacts you have, and never moves you up a plan without asking.6
Effort: who actually does the work
MailPoet gives you the tools. Welcome emails, abandoned-cart reminders and first-purchase emails are on every plan, Free included.3 Since June 2026, welcome and abandoned-cart automations come with ready-made content you can edit and brand.5 You still choose the delays, check the copy and design every campaign. We found no AI writer: its plugin page mentions AI only for Knowledge Base search.4
Rebeckon starts from your store link. It looks for your logo, colours and font, then drafts your sign-up pop-up and abandoned-cart emails in your shop's style.8 The 7 flows come with timings set:7
- Abandoned cart: 1 hour, the next day, then day 3. A discount appears only in the last one.
- Welcome: day 0 with your offer, day 2 with your story, day 5 with your best sellers.
- Browse abandonment: 2 hours after someone views a product.
- Post-purchase: a thank-you the next day, then a review request around day 14.
- Win-back: 90 days after the last order, then a welcome-back offer 12 days later.
- Back in stock and price drop.
Nothing sends until you press Turn on.7
WooCommerce: inside WordPress vs connected
MailPoet lives in your WordPress dashboard. It's built by MailPoet, WooCommerce and Automattic, and has 500,000+ active installs.4 That's a real advantage if you like everything in one place.
Rebeckon is a separate app. Type your store address, approve Rebeckon on the WooCommerce screen (no keys to copy), then upload the Rebeckon plugin, downloaded from the app.9 Our plugin isn't on WordPress.org, so it has no public rating yet.9
Revenue counting. Rebeckon counts an order only when the shopper opened or clicked and then ordered within 5 days by default. Each order counts once, and bot clicks never count.10 MailPoet records which campaign drove each order,5 and its detailed WooCommerce purchasing stats need a paid plan.2
How to switch from MailPoet
- Export your subscribers from MailPoet as a CSV.
- Connect WooCommerce to Rebeckon and install the plugin.9
- Import the CSV. Existing contacts are updated, not duplicated. Unsubscribed people stay unsubscribed.11
- Check the drafts the AI set up, then press Turn on.8
- Turn off the matching MailPoet automations so nobody gets two welcome or cart emails.
Let Rebeckon write yours
FAQ
Is Rebeckon cheaper than MailPoet?
No. MailPoet Business is $10 at 500 subscribers, $30 at 2,500, $55 at 5,000 and $80 at 10,000, all less than Rebeckon. At about 1,000 contacts both cost $20 a month.1,6 Pick Rebeckon for the AI writing, not the price.
Does MailPoet have AI that writes emails?
Not that we could find. MailPoet's plugin page mentions AI only for searching its Knowledge Base.4 Since June 2026 its welcome and abandoned-cart automations do come with ready-made content you can edit.5
Which free plan is bigger?
MailPoet's. Its free Starter plan covers up to 500 subscribers and 5,000 emails a month, with MailPoet branding.2 Rebeckon's free plan covers 250 subscribed contacts and 1,500 emails a month.6
Does Rebeckon run inside WordPress like MailPoet?
No. Rebeckon is a separate app. You connect WooCommerce through its approval screen and install a small Rebeckon plugin downloaded from the app.9 MailPoet runs entirely inside your WordPress dashboard.4
How do I move from MailPoet to Rebeckon?
Export your subscribers from MailPoet as a CSV and import it into Rebeckon. Existing contacts are updated rather than duplicated, and unsubscribed people stay unsubscribed.11
Sources, checked 28 October 2026
- 1 · MailPoet monthly prices, Business plan: $10 (500 subscribers), $20 (1,500), $30 (2,500), $55 (5,000), $80 (10,000); paid yearly: $9, $17, $26, $47, $68 a month; 'Save up to 15% with yearly' · Source 1: account.mailpoet.comRead from the plan data behind the page's price estimator (USD values); the page lists USD and EUR side by side
- 2 · MailPoet Starter plan: free, up to 500 subscribers and 5,000 emails a month, with MailPoet branding (removing it needs a paid plan); Business removes branding, adds advanced segmentation, detailed WooCommerce purchasing statistics and priority email support · Source 2: account.mailpoet.comFrom the 'Compare plan features' table
- 3 · Every MailPoet plan, Starter included, lists automated welcome emails, abandoned cart reminders, first-purchase emails and emails for specific products or categories; 70+ pre-built customizable email templates; sending with the MailPoet Sending Service, your host or a third-party SMTP · Source 3: account.mailpoet.com
- 4 · MailPoet WordPress plugin: 500,000+ active installs, 4.4 stars from 1,435 ratings; version 5.44.0; free download covers up to 1,000 subscribers with MailPoet branding when you send through your own method; win-back offers, review follow-ups, if/else branching and custom triggers need a paid plan; the only AI mention is Knowledge Base search · Source 4: wordpress.org
- 5 · MailPoet 5.29.0 (17 June 2026) added ready-made email content to welcome and abandoned cart automations; 5.30.0 added ready-to-send content to six more automation templates and records which campaign drove each order · Source 5: woocommerce.com
- 6 · Rebeckon plans: Free to 250 subscribed contacts (250 emails a day, 1,500 a month), $20 (1,000), $40 (2,500), $70 (5,000), $105 (10,000); AI suggestions 30 / 100 / 200 / 300 / 400 a month; every plan includes campaigns, automated flows, sign-up forms, segments, A/B tests and revenue reports; 'Priced by how many subscribed contacts you have'; sending pauses when you're over and you're 'never moved up or charged automatically'; new accounts start with a small daily sending limit until reviewed · Source 6: app.rebeckon.comRead on app.rebeckon.com/pricing
- 7 · Rebeckon flows: abandoned cart (1 hour, next day, day 3; discount only in the last email), welcome series (3 emails: day 0, day 2, day 5), browse abandonment (2 hours), back in stock, price drop, post-purchase (next day, review request around day 14), win-back (2 emails, 90 days after the last order, then 12 days later); Smart Sending skips anyone emailed in the last 16 hours; nothing sends until you press Turn on · Source 7: app.rebeckon.comRead on app.rebeckon.com/help/automations
- 8 · Rebeckon AI setup looks for your logo, colours and font, then drafts a sign-up pop-up and abandoned-cart emails in your shop's style; nothing goes live until you press Turn on · Source 8: app.rebeckon.com
- 9 · Rebeckon WooCommerce connection: type your store address, approve on the WooCommerce screen, no keys to copy; then download the Rebeckon plugin from the app and upload it in WordPress · Source 9: app.rebeckon.com
- 10 · Rebeckon homepage: Shopify connects by store address; BigCommerce connects with an API account; email revenue counted only when a shopper opened or clicked and ordered within 5 days by default, each order once, bot clicks never count · Source 10: app.rebeckon.com
- 11 · Rebeckon CSV import: up to 15 MB; people already in Rebeckon are updated, not duplicated; only people who agreed get marketing email; unsubscribed people stay unsubscribed · Source 11: app.rebeckon.com
- 12 · Shopify stores connected by address: cart emails need the checkout pixel; post-purchase and win-back flows, and revenue reporting, wait for the Shopify app · Source 12: app.rebeckon.com