Automations (flows)
Ready-made flows send the right email at the right time by themselves. Nothing goes live until you turn it on.
Updated
Flows are emails that go out by themselves when something happens: someone subscribes, leaves a cart or places an order. Most stop as soon as the person orders.
The ready-made flows
- Abandoned cart: 3 emails to people who started checking out but didn't order, showing what's in their cart: 1 hour later, the next day, and on day 3. If you add a code, it goes only in the last one. Stops as soon as they order. Needs a connected store.
- Welcome series: 3 emails to new subscribers: your welcome offer straight away, your story on day 2, and your best sellers with the offer again on day 5. Stops when they order. You choose which list it's for.
- Browse abandonment: 2 hours after someone looks at a product, unless they've started checking out or ordered since. Needs a connected store.
- Back in stock: tells people who asked when a sold-out product is back, a few at a time so it doesn't sell out under them. Works on Shopify stores today.
- Price drop: when something someone looked at or put in their cart in the last 60 days gets at least 10% cheaper. Needs a connected store.
- Post-purchase: a thank-you the day after each order, then a review request around day 14, once it's arrived and been used. Needs a connected store.
- Win-back: 2 emails to people who haven't ordered again: what's new 90 days after their last order, then a welcome-back offer 12 days later. Stops if they order. Needs a connected store.
Note: The waits are set for your kind of shop when the flow is made. Food and pet shops send the last cart reminder on day 2, and jewelry shops the first one after 2 hours. The review request comes between day 9 (food and drink) and day 25 (beauty, health and wellness), and the win-back between 45 days (food and drink, pets) and 120 days (home and living, jewelry) after the last order.
The waits for your kind of shop
The review request and the win-back wait longer or shorter for each kind of shop, set when the flow is made. You can change any wait afterwards.
- Fashion and apparel: the review request on day 11, the win-back 90 days after the last order.
- Beauty: the review request on day 25, the win-back 60 days after the last order.
- Home and living: the review request on day 18, the win-back 120 days after the last order.
- Food and drink: the review request on day 9, the win-back 45 days after the last order.
- Health and wellness: the review request on day 25, the win-back 60 days after the last order.
- Jewelry and accessories: the review request on day 18, the win-back 120 days after the last order.
- Pets: the review request on day 18, the win-back 45 days after the last order.
- Any other kind of shop: the review request on day 14, the win-back 90 days after the last order.
Turn one on
- Go to Flows and, under Start a new flow, pick one. It's made as a draft, with its emails written for your kind of shop.
- Look through the emails and waits. Changes save as you go.
- If you see Fill in the blanks to turn this flow on, add your discount code and a real customer review (or tick the boxes to leave them out), then press Fill in every email.
- Press Turn on.
Note: Nothing is sent until you press Turn on. Press Pause to stop a flow at any time. A flow that needs a connected store says Waiting for your store until one is connected: it's on, but sends nothing yet.
Smart Sending
Every flow email has Smart Sending on: it skips people who got a marketing email in the last 16 hours, so nobody gets too much. You'll find it under Sending options on each email step. Back in stock is the exception: people asked for it, so it always goes.
What each flow earned
An order counts for an email if it comes within 5 days of a real open or click (change the days in Settings → Business, under Order credit). Each order counts once. Bot clicks, clicks in the first 10 seconds after sending and Apple's automatic opens never count.