A/B test a campaign
Try up to 4 versions of a campaign's subject line, preview text, design or sender name on part of your audience. The best one goes to everyone else by itself. On every plan.
Updated
Set one up
- Open a campaign draft and, under More options: A/B test, press Set up an A/B test. You start with versions A and B; press Add version for up to 4.
- In each version, fill in what's different: the subject line, preview text, email or sender name. A box left empty keeps the campaign's own.
- Choose the Test size, Winner by (Open rate, Click rate or Orders placed) and Pick the winner after (1 to 72 hours), then press Save A/B test.
- Send or schedule the campaign as usual.
How the winner is picked
The test share of your audience is split evenly between the versions, at random. After the wait, the version with the best result goes to everyone else, by itself. With Test size set to Everyone, each person gets one of the versions and the campaign's report shows which did best.
Note: Opens from Apple Mail's privacy protection and clicks from bots don't count towards the winner.