MailPoet alternatives

Why stores look beyond MailPoet

MailPoet, made by Automattic, is the most-installed tool on this page: 500,000+ active installs, 4.4 stars from 1,435 ratings.² It's well liked. The reasons people leave show up in its 149 one-star reviews:³

• Support. One review title reads "NO SUPPORT AT ALL".³
• Store stability. Another reads "Keeps crashing my WooCommerce".³
• List counts. One reviewer says MailPoet was "artificially filling your subscriber list".³
• No AI writing. MailPoet's pricing page lists no AI features.¹ You start from its templates and do the writing and design yourself.

Those are individual reviews, not a verdict. If MailPoet works for you, the table below shows why staying is reasonable.

How we ranked these

Ranked for WooCommerce stores under 10,000 contacts that want email to run with less of their own time. We weighted how much is done for you, how each tool connects to WooCommerce, price at 1,000 to 10,000 contacts, and public ratings. On those criteria we put Rebeckon first. On price alone, MailPoet beats us, and we say so.

Price at your list size

Monthly price, read from each vendor's page on 29 Oct 2026.

Read it straight: MailPoet is cheaper than Rebeckon at 500 contacts and from 2,500 up, and ties at 1,000.^1,4 FunnelKit is cheapest of all once your list grows, because it's a flat yearly fee.¹⁰ If price is the reason you're leaving MailPoet, Rebeckon isn't your answer.

The 5 MailPoet alternatives

1. Rebeckon: best if you want the emails written for you

Rebeckon is an AI email marketer for online stores. Paste your store link and it finds your logo, colours and font, then drafts your sign-up pop-up and abandoned-cart emails in your style.⁷ Nothing goes live until you press Turn on.⁷

• Best for: Woo stores that are tired of writing emails, or never started.
• Price: free to 250 subscribed contacts and 1,500 emails a month, then $20 at 1,000 contacts.⁴ Billed on subscribed contacts only, and never upgraded automatically.⁴
• WooCommerce connection: approve access on the WooCommerce screen (no API keys), then install the Rebeckon plugin.⁵
• Flows ready to go: abandoned cart at about 1 hour, the next day and day 3; welcome on day 0, 2 and 5; browse abandonment at 2 hours; post-purchase with a review ask around day 14; a 2-email win-back; back in stock; and price drop.⁶
• Honest numbers: an order counts only if the shopper opened or clicked and then bought within 5 days by default. Each order is credited to one email, and bot clicks never count.⁹
• Where MailPoet beats us: price at most tiers, a bigger free plan, and it runs inside your WordPress dashboard.¹ Our plugin is downloaded from the app, not listed on WordPress.org.⁵

2. FunnelKit Automations: best for unlimited contacts on a flat fee

• Best for: hands-on WordPress owners who want automations without per-contact pricing.
• Price: $99.50 for the first year, then $149 a year, with unlimited contacts.¹⁰
• Ratings: 20,000+ active installs, 5.0 stars from 346 ratings.¹¹
• Where it beats Rebeckon: much cheaper as your list grows, and the best rating on this page.^10,11
• The trade-off: no AI listed on its pricing page.¹⁰ You build and write everything.

3. Omnisend: best if you want email and SMS

• Best for: stores ready to move email out of WordPress and add SMS.
• Price: $16 at 500 contacts, $20 at 1,000, $132 at 10,000.¹²
• Ratings: Woo plugin with 40,000+ active installs, 4.9 stars from 169 ratings.¹³
• Where it beats Rebeckon: cheaper at 500 contacts, the same at 1,000, and it sells SMS.^12,14
• Worth knowing: it costs more than MailPoet at every size in our table except 1,000 contacts, where they tie.^1,12

4. AutomateWoo: best if you want WooCommerce's own automation tool

• Best for: stores that want automations sold on woocommerce.com and sent through their own mail setup.
• Price: CAD $229 a year, billed annually.¹⁵
• Where it beats Rebeckon: a single yearly fee that doesn't grow with your list.¹⁵
• The trade-off: rated 3.5 stars from 28 reviews on woocommerce.com,¹⁵ and you write every email.

5. Retainful: best for cheap cart recovery and next-order coupons

• Best for: small Woo stores focused on abandoned carts and repeat-purchase coupons.
• Price: free plan with 500 emails; Pro $14 a month at 1,000 contacts.¹⁶
• Where it beats Rebeckon: cheaper at 1,000 contacts.¹⁶
• The trade-off: its pricing page lists no AI writing.¹⁶

What about Klaviyo? It costs more than MailPoet at every paid size we checked, and its WordPress plugin is rated 2.8 stars from 24 ratings.^1,17,18 Read our Klaviyo alternatives for WooCommerce page if you're weighing it.

Where MailPoet still wins

Stay on MailPoet if:

• price is your top priority. It's cheaper than Rebeckon at most list sizes, and its free plan covers up to 500 subscribers and 5,000 emails a month.^1,4
• you want everything inside WordPress. It's a WordPress plugin with 500,000+ active installs.²
• you enjoy writing your own emails. Then an AI writer isn't worth paying for.

How to switch from MailPoet to Rebeckon

1. Export your subscribers from MailPoet as a CSV.
2. Connect WooCommerce to Rebeckon: approve on the WooCommerce screen, then install the plugin.⁵
3. Import the CSV. Rebeckon maps your columns, updates contacts instead of duplicating them, and reads a consent column if your file has one; by default, everyone else comes in as not subscribed.⁸
4. Let AI set you up, check the drafts, and press Turn on.⁷
5. Turn off the matching MailPoet emails so nobody gets two.

The bottom line: MailPoet is cheap and popular, and for many stores it's enough.^1,2 FunnelKit is the budget upgrade.¹⁰ Omnisend adds SMS.¹⁴ Rebeckon is for the store owner who'd rather approve emails than write them. You'll pay a little more than MailPoet for that, and the AI does the writing.