MailPoet pricing explained
Checked
MailPoet is free up to 500 subscribers and 5,000 emails a month. Business then costs $10 a month at 500 subscribers, $20 at 1,500, $30 at 2,500, $55 at 5,000 and $80 at 10,000.1,2 Pay yearly and it's up to 15% less.1 Prices read from MailPoet's pricing page on 28 Oct 2026.
MailPoet plans at a glance
| Plan | What it is | Price |
|---|---|---|
| Starter | Up to 500 subscribers, 5,000 emails a month, MailPoet branding | Free2,3 |
| Business | Unlimited emails through the MailPoet Sending Service, no branding, advanced segmentation, priority support | From $10/month1,3 |
| Creator | Business features, but you send through your own provider | From $8/month1,2 |
| Agency | Business features on up to 50 websites | From $30/month1,2 |
There's also the free plugin on its own: up to 1,000 subscribers if you send with your own host or a service like SendGrid or Amazon SES.4 Non-profits get 20% off any plan.2
Price by list size
Monthly price, read from MailPoet's price estimator on 28 Oct 2026.1
| Subscribers | Business (monthly) | Business (paid yearly, per month) | Creator (monthly) | Agency (monthly) |
|---|---|---|---|---|
| 500 | $10 | $9 | $8 | $30 |
| 1,500 | $20 | $17 | $16 | $60 |
| 2,500 | $30 | $26 | $24 | $90 |
| 5,000 | $55 | $47 | $44 | $165 |
| 10,000 | $80 | $68 | $64 | $240 |
| 15,000 | $140 | $120 | $110 | $420 |
| 20,000 | $170 | $145 | $135 | $510 |
Watch the step from 10,000 to 15,000 subscribers: Business goes from $80 to $140 a month.1
What the price tag doesn't tell you
1. Free means branded, and capped
The free Starter plan keeps MailPoet branding in your emails and stops at 5,000 emails a month.2,3 Removing the branding needs a paid plan.3
2. Some automations are paid-only
Welcome emails and abandoned-cart reminders work on every plan.3 Win-back offers, review follow-ups, if/else branching and custom triggers need a paid plan.4
3. Store stats are paid-only
Detailed WooCommerce purchasing statistics and detailed engagement stats aren't on Starter.3 On the free plan you get a summary.
4. Creator is cheaper, but you run the sending
Creator drops the MailPoet Sending Service.2 You pay your own provider instead, and you lose MailPoet's automatic bounce and complaint handling and sender authentication.3
5. Your domain has to be set up
Since MailPoet 5.43.0 (20 Oct 2026), sites with more than 200 subscribers have campaigns from unauthenticated sending domains paused before they go out.5 Budget time to set up your domain.
6. You do the writing
MailPoet doesn't list AI writing. Its plugin page mentions AI only for searching its Knowledge Base.4 The time spent writing and designing is a cost the price table leaves out.
Is MailPoet worth it?
Yes, if: you want the cheapest way to email from WordPress, you're happy writing your own emails, and you like everything in your dashboard. It has 500,000+ active installs and a 4.4-star rating.4
Maybe not, if: emails keep slipping because nobody has time to write them. A cheap tool you don't use costs more than one that does the work.
MailPoet vs Rebeckon: cost at your list size
| Contacts | MailPoet Business | Rebeckon | Cheaper |
|---|---|---|---|
| 250 | $0 (Starter)2 | $0 (1,500 emails/month)6 | Same |
| 500 | $10, or $0 on Starter1,2 | $206 | MailPoet |
| 1,000 | $20 (1,500 tier)1 | $206 | Same |
| 2,500 | $301 | $406 | MailPoet |
| 5,000 | $551 | $706 | MailPoet |
| 10,000 | $801 | $1056 | MailPoet |
MailPoet is cheaper at most sizes.1,6 What Rebeckon adds for the difference:
- AI that writes. Rebeckon reads your store's logo, colours and font and drafts your pop-up and cart emails. Nothing goes live until you press Turn on.7
- AI on every plan. From 100 suggestions a month on the $20 plan to 400 on the $105 plan.6
- No surprise upgrades. If you go over, sending pauses and you choose.6
How to estimate your MailPoet bill
- Count the subscribers you'll actually email. MailPoet asks you to size your plan that way.2
- Find your tier in the table above and decide monthly or yearly.1
- Pick Business or Creator. Creator saves money only if you already pay for a sending provider.2
- Add the hours you'll spend writing and designing emails each month.
Let Rebeckon write yours
FAQ
How much does MailPoet cost?
MailPoet is free up to 500 subscribers and 5,000 emails a month. Business costs $10 a month at 500 subscribers, $20 at 1,500, $30 at 2,500, $55 at 5,000 and $80 at 10,000, or about 15% less paid yearly.1,2
Is MailPoet free?
Partly. The Starter plan is free up to 500 subscribers and 5,000 emails a month, with MailPoet branding.2,3 The plugin itself is free up to 1,000 subscribers if you send through your own host or a service like Amazon SES.4
What's the difference between MailPoet Business and Creator?
Creator has Business features but doesn't include the MailPoet Sending Service, so you send through your own provider. It's cheaper: $64 a month at 10,000 subscribers against $80 for Business.1,2
Sources, checked 28 October 2026
- 1 · MailPoet monthly prices by subscriber count. Business: $10 (500), $20 (1,500), $30 (2,500), $55 (5,000), $80 (10,000), $140 (15,000), $170 (20,000). Creator: $8, $16, $24, $44, $64, $110, $135. Agency: $30, $60, $90, $165, $240, $420, $510. Paid yearly, Business: $9, $17, $26, $47, $68, $120, $145 a month. 'Save up to 15% with yearly' · Source 1: account.mailpoet.comRead from the plan data behind the page's price estimator (USD values); the page lists USD and EUR side by side
- 2 · MailPoet plans: Starter (free, up to 500 subscribers, 5,000 emails a month), Business (unlimited emails, removes MailPoet branding), Agency (Business features on 50 websites, subscribers counted per MailPoet instance), Creator (Business features without the MailPoet Sending Service). 'Choose the number of subscribers in your plan based on how many people you intend to send email marketing campaigns to.' Non-profits get 20% off any plan · Source 2: account.mailpoet.com
- 3 · MailPoet plan features table: Starter keeps MailPoet branding and lacks advanced segmentation, detailed engagement statistics, detailed WooCommerce purchasing statistics, Google Analytics integration and priority email support; all plans include welcome emails, abandoned cart reminders, first-purchase emails and 70+ templates; Creator lacks the Sending Service, automatic bounce and complaint handling and sender authentication · Source 3: account.mailpoet.com
- 4 · MailPoet plugin: free download up to 1,000 subscribers with MailPoet branding, sending through your own method (host, SendGrid, Amazon SES); win-back offers, review follow-ups, if/else branching, custom triggers and subscriber-management automations need a paid plan; 500,000+ active installs, 4.4 stars from 1,435 ratings; no AI writing features listed (AI mentioned only for Knowledge Base search) · Source 4: wordpress.org
- 5 · MailPoet 5.43.0 (20 Oct 2026): on sites with more than 200 subscribers, campaigns from unauthenticated sending domains are paused before sending · Source 5: woocommerce.com
- 6 · Rebeckon plans: Free to 250 subscribed contacts (1,500 emails a month), $20 (1,000), $40 (2,500), $70 (5,000), $105 (10,000); AI suggestions 30 / 100 / 200 / 300 / 400 a month; 'Priced by how many subscribed contacts you have'; sending pauses when over; 'never moved up or charged automatically' · Source 6: app.rebeckon.comRead on app.rebeckon.com/pricing
- 7 · Rebeckon AI setup looks for your logo, colours and font and drafts a sign-up pop-up and abandoned-cart emails; nothing goes live until you press Turn on · Source 7: app.rebeckon.com