Klaviyo pricing explained
Checked
Klaviyo's Email plan is free at 250 profiles, then $20 a month at 500, $30 at 1,000, $60 at 2,500, $100 at 5,000 and $150 at 10,000.1,2 Those are list prices from klaviyo.com, read on 29 Oct 2026. What you actually pay depends on Klaviyo's "active profile" count,6 automatic tier moves,6 and paid AI credits.8
Klaviyo plans at a glance
| Plan | What it is | Starting price |
|---|---|---|
| Free | Email for small lists, 500 emails a month, $5 of Composer AI usage | $0 at 250 profiles2 |
| Email marketing, priced by active profiles | $20/mo at 500 profiles1 | |
| Marketing | Email plus Customer Hub and social | $90/mo at 500 profiles3 |
Klaviyo also sells SMS.3 We haven't priced SMS on this page.
Klaviyo Email pricing by list size
Monthly list price, read tier by tier from Klaviyo's own calculator on 29 Oct 2026.1
| Active profiles | Klaviyo Email / month | Emails / month (10×)4 |
|---|---|---|
| 250 | $0 (Free, 500 emails)2 | 500 |
| 500 | $201 | 5,000 |
| 1,000 | $301 | 10,000 |
| 1,500 | $451 | 15,000 |
| 2,500 | $601 | 25,000 |
| 3,000 | $701 | 30,000 |
| 5,000 | $1001 | 50,000 |
| 6,000 | $1301 | 60,000 |
| 10,000 | $1501 | 100,000 |
| 10,500 | $1751 | 105,000 |
| 15,000 | $3501 | 150,000 |
Look at the jumps. Going from 10,000 to 10,500 profiles adds $25 a month, and going from 10,500 to 15,000 doubles the bill, from $175 to $350.1 This is the stretch where the bill hurts most.
First-month promo: Klaviyo was showing "$19 off your first month" on the day we checked. At 500 profiles, that makes the first month $1.5 From month two you pay list price.
What the price tag doesn't tell you
1. You pay for profiles, not subscribers
Klaviyo bills on active profiles: "any profile, regardless of consent status, that can be emailed". Only suppressed profiles are left out.6 So people who bought once but never subscribed to marketing can still count toward your tier. If your list has a lot of these, your bill reflects your total database, not your audience.
2. Growth moves you up automatically
Go over your tier and Klaviyo moves you up "as of your next billing cycle". Your sends aren't blocked.6 That's convenient, but it means the bill can rise without you choosing it. In public reviews, merchants have called this "a trap",9 and one said they were billed nearly 3× despite turning auto-upgrade off.10
3. The 2025 change caught legacy accounts
From 18 February 2025, Klaviyo enforced active-profile limits on legacy accounts and moved plans up at renewal, according to third-party coverage.7 We couldn't find a primary Klaviyo announcement. Klaviyo also realigned billing cycles on 8 October 2025.6
4. AI is metered
Klaviyo's AI marketing agent, Composer, drafts campaigns and flows. The free plan includes $5 of usage a month.2 After that it's credit-based, from $14 a month for 2,000 credits (intro price).8 The AI Customer Agent gives 50 free conversations, then costs $0.70 each.8 Use AI heavily and that becomes a second line on your bill.
5. Send limits
The Email plan lets you send 10× your profile count each month.4 Most small stores won't hit that, but frequent campaign senders should check.
6. The people cost
The subscription is only part of what you pay. Someone has to build flows, write campaigns and keep it all running. If that's an agency, one Klaviyo agency's published retainers start at $1,200 a month.13
Is Klaviyo worth it?
Yes, if: you need SMS, you're well past 10,000 profiles, or you have a team that uses its depth every day. Klaviyo publishes pricing at sizes where many smaller tools stop.1
Maybe not, if: you're a small store paying $30 to $150 a month1 for a platform you don't have time to run, especially if your active-profile count is well above your real subscriber count.6
Klaviyo vs Rebeckon: cost at your list size
| Contacts | Klaviyo Email | Rebeckon | Difference |
|---|---|---|---|
| 250 | $0 (500 emails/mo)2 | $0 (1,500 emails/mo)11 | Same price; Rebeckon sends 3× more |
| 500 | $201 | $2011 | Same price |
| 1,000 | $301 | $2011 | 33% less |
| 2,500 | $601 | $4011 | 33% less |
| 5,000 | $1001 | $7011 | 30% less |
| 10,000 | $1501 | $10511 | 30% less |
Three differences beyond the sticker price:
- What counts. Rebeckon bills on subscribed contacts only. Klaviyo counts every emailable profile.6,11
- No automatic upgrades. If you go over on Rebeckon, sending pauses and you choose the plan.11
- AI included. Every Rebeckon plan has a monthly AI allowance, from 100 suggestions on the $20 plan to 400 on the $105 plan.12
Where Rebeckon isn't the answer: we don't do SMS, and our published plans stop at 10,000 contacts, with custom pricing above that.12 At 500 contacts, we cost the same as Klaviyo.1,11
How to estimate your own Klaviyo bill
- In Klaviyo, check your active profile count, not your subscriber count.6
- Find the tier in the table above.
- Add any Composer credits or Customer Agent conversations you expect to use.8
- Add expected growth for the year. Remember that each new tier applies from your next billing cycle.6
- Compare with your subscribed count on a tool that bills that way.11
The bottom line: Klaviyo's list price is simple: $20 at 500 profiles and $150 at 10,000.1 The real bill isn't. Profile-based counting, automatic tier moves and metered AI all push it up.6,8 If you're a small store and that's more platform than you need, Rebeckon is about a third cheaper from 1,000 to 10,000 contacts,1,11 and its AI writes the emails.
Let Rebeckon write yours
FAQ
How much does Klaviyo cost per month?
Klaviyo's Email plan is free at 250 profiles, then $20 a month at 500 profiles, $30 at 1,000, $60 at 2,500, $100 at 5,000 and $150 at 10,000 (list prices read 29 Oct 2026).1,2
What is an active profile in Klaviyo?
Klaviyo defines it as any profile that can be emailed, regardless of consent status. Only suppressed profiles are excluded. Your price is set by that count, not by how many people subscribed.6
Does Klaviyo upgrade you automatically?
Yes. If your active profiles go over your tier, Klaviyo moves you up a tier as of your next billing cycle. It doesn't block your sends.6
Sources, checked 29 October 2026
- 1 · Klaviyo Email plan monthly list prices by profile count: 500 = $20, 1,000 = $30, 1,500 = $45, 2,500 = $60, 3,000 = $70, 5,000 = $100, 6,000 = $130, 10,000 = $150, 10,500 = $175, 15,000 = $350 · Source 1: www.klaviyo.comLive calculator, stepped through tier by tier; list price before the one-time '$19 off your first month' promo
- 2 · Klaviyo Free plan: $0 at 250 profiles, 500 emails/month, includes $5 of Composer usage/month · Source 2: www.klaviyo.com
- 3 · Klaviyo Email plus Customer Hub and social: $90 at 500 profiles, $220 at 10,000; Klaviyo also sells SMS · Source 3: www.klaviyo.com
- 4 · Klaviyo Email plan send limit: 10x profiles per month (5,000 emails at 500 profiles, 100,000 at 10,000) · Source 4: www.klaviyo.com
- 5 · Promo: '$19 off your first month' (first month $1 at 500 profiles) · Source 5: www.klaviyo.com
- 6 · Klaviyo bills on active profiles: any profile, regardless of consent status, that can be emailed (only suppressed profiles excluded). Going over moves you up a tier as of the next billing cycle, without blocking sends. Billing cycles realigned on 8 Oct 2025 · Source 6: help.klaviyo.com
- 7 · From 18 Feb 2025, Klaviyo enforced active-profile limits on legacy accounts and moved plans up at renewal (third-party coverage; no primary Klaviyo announcement found) · Source 7: www.shopifreaks.com
- 8 · Klaviyo Composer: paid from $14/month for 2,000 credits (intro price). Customer Agent: 50 free conversations, then $0.70 per conversation · Source 8: community.klaviyo.com
- 9 · 1-star reviewers call billing 'a trap' and the app 'Crazy expensive' · Source 9: apps.shopify.com
- 10 · Trustpilot reviewer reports being billed nearly 3x despite turning auto-upgrade off (Aug 2026); Klaviyo rated 1.7/5 from 371 reviews · Source 10: www.trustpilot.com
- 11 · Rebeckon prices: Free to 250 subscribed contacts (1,500 emails/month), $20 (1,000), $40 (2,500), $70 (5,000), $105 (10,000); billed on subscribed contacts; sending pauses when over; never upgraded automatically · Source 11: app.rebeckon.com
- 12 · Rebeckon AI allowance per month: 30 (Free), 100, 200, 300, 400 by paid plan; daily send cap up to 2x plan contacts on paid plans, on the shop's own sending domain (1,000 a day without it; new accounts start lower while reviewed); custom pricing above 10,000 contacts · Source 12: app.rebeckon.com
- 13 · Klaviyo agency retainers: Netalico $1,200 / $2,500 / $5,000 per month · Source 13: www.fingerlakes1.com