WooCommerce welcome email series: how to set it up
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WooCommerce sends a "New account" email, not a welcome series.1 To welcome new subscribers, add an email tool and send three emails: your welcome and offer straight away, your story on day 2, your best sellers on day 5. Stop when they order. Below: your options, the timing, and three templates to copy.
Why the welcome series comes second only to cart emails
A new subscriber has just raised their hand. The welcome series is the email they're most expecting.
The numbers agree. In Klaviyo's 2026 benchmark, welcome series earned $5.75 per person they were sent to on average, and $13.27 for the top 10% of brands.2 In Omnisend's 2026 report, abandoned-cart and welcome messages together drove 76% of all automation orders.3
If you already have abandoned-cart emails running, this is the next one to set up.
Your options on WooCommerce
| Option | Price | Who writes the emails | Source |
|---|---|---|---|
| WooCommerce on its own | Free | No welcome series, only the "New account" email | 1 |
| MailPoet (WordPress plugin) | Free to 500 subscribers; Business from $10/month | You, starting from pre-built welcome content | 4, 5 |
| Rebeckon (AI email platform) | Free to 250 contacts; $20/month at 1,000 | Rebeckon AI; you approve | 9, 6 |
You'll also need a sign-up form, so people have somewhere to subscribe. Most email tools include one.
The timing that works: 3 emails
| When | Job | |
|---|---|---|
| 1 | Straight away | Say hello and deliver the offer you promised |
| 2 | Day 2 | Tell your story: who you are and why you started |
| 3 | Day 5 | Show your best sellers and repeat the offer |
That's Rebeckon's default.6 Two rules matter more than the exact day:
- Stop when they order. Someone who just bought doesn't need a reminder of your offer.
- Deliver what the form promised. If the pop-up said "10% off", email 1 carries the code. No bait and switch.
What goes in each:
- Email 1: the code (if you offered one), one line about what you sell, one button to the shop.
- Email 2: a short, true story. Who makes the products, and why. One real photo beats three stock ones.
- Email 3: three or four best sellers with prices, plus the code again with a real expiry date.
3 welcome templates you can copy
Swap the {braces} for your details. The 10% offer is an example; use your own.
Subject: Welcome to {shop name}. Here's your 10% (example)
Preview: Your code is inside. No catch.Hi {first name},
Thanks for joining. As promised, here's {CODE} for 10% off your first order.
We make {what you sell} for {who it's for}. Have a look around.
[Start shopping]
Subject: Why we started {shop name}
Preview: The short version, from {founder first name}.Hi {first name},
{Shop name} started because {one-sentence reason}. Today we {what you do differently, in one line}.
If you ever have a question, reply here. It comes straight to us.
[See how it's made]
Subject: What people buy first
Preview: Our best sellers, plus your code.Hi {first name},
If you're not sure where to start, these are the ones customers come back for:
{Product 1} · {Product 2} · {Product 3}
Your code {CODE} still works until {date}.
[Shop best sellers]
How to set it up in Rebeckon
- Connect WooCommerce. Approve Rebeckon on the WooCommerce screen (no keys), then install the plugin from the app.8
- Turn on a sign-up form. Choose a pop-up, flyout or embedded form, when it shows, and which list new subscribers join.7
- Start the welcome series for that list. Rebeckon drafts all three emails in your brand.6
- Add your offer, read every email, press Turn on. Nothing sends until you do.6
The series stops when the subscriber orders, and Smart Sending skips anyone who got a marketing email in the last 16 hours.6 An order counts toward your email revenue only if they opened or clicked and ordered within 5 days by default, and each order counts once.10
Mistakes to avoid: sending all three on day one, a code that doesn't work, a welcome that reads like a receipt, and emailing WooCommerce customers who never subscribed. In Rebeckon they arrive as not subscribed for that reason.8
Let Rebeckon write yours
FAQ
Does WooCommerce send a welcome email?
Only a "New account" email, sent when a customer signs up at checkout or on the account page.1 It confirms the account. It isn't a welcome series for newsletter subscribers, and WooCommerce doesn't list one.1
How many emails should a welcome series have?
Three is a solid start: the welcome and your offer straight away, your story on day 2, your best sellers on day 5. Stop the series as soon as they order. That's Rebeckon's default.6
Can I send WooCommerce welcome emails for free?
Yes. MailPoet lists welcome emails on its free Starter plan, up to 500 subscribers.4 Rebeckon includes its welcome series on the free plan, up to 250 subscribed contacts.9
What's a good result for a welcome email?
Klaviyo's 2026 benchmark puts average welcome-series revenue per recipient at $5.75, with the top 10% at $13.27. The average click rate is 6.5%.2
Do my existing WooCommerce customers get the welcome series?
Not automatically in Rebeckon. Customers arrive as not subscribed, and only get marketing email after they sign up through your forms or you import contacts who agreed.8
Sources, checked 28 October 2026
- 1 · WooCommerce's built-in emails are order, account and password notifications; the 'New account' email is sent 'when a customer signs up via checkout or account pages'. No newsletter, welcome series or marketing email is listed · Source 1: woocommerce.com
- 2 · Welcome series email benchmarks: revenue per recipient $5.75 average, $13.27 top 10%; click rate 6.5% average, 13.3% top 10% · Source 2: www.klaviyo.comPublished 2026-10-02; data from more than 110,000 Klaviyo customers
- 3 · Abandoned cart and welcome messages drove 76% of all automation-generated orders; automations were 2% of email sends and 30% of email-driven revenue · Source 3: www.omnisend.com2025 data, 150,000 brands
- 4 · MailPoet lists automated welcome emails for new subscribers on every plan, Starter (free, up to 500 subscribers) included; Business from $10/month · Source 4: account.mailpoet.com
- 5 · MailPoet 5.29.0 (17 June 2026): welcome automations come with pre-built email content you can edit · Source 5: woocommerce.com
- 6 · Rebeckon welcome series: 3 emails to new subscribers on a list you choose; opens with your welcome offer, shares your story on day 2, sends best sellers with the offer repeated on day 5; stops when they order; Smart Sending skips anyone emailed in the last 16 hours; nothing sends until you press Turn on · Source 6: app.rebeckon.comRead on app.rebeckon.com/help/automations
- 7 · Rebeckon sign-up forms: Popup, Flyout or Embedded; show after some seconds, after scrolling or on exit intent (computers only); pick devices and pages; choose which list new subscribers join · Source 7: app.rebeckon.com
- 8 · Rebeckon WooCommerce connection: approve on the WooCommerce screen, no keys; install the plugin downloaded from the app. WooCommerce customers arrive as not subscribed and only get marketing email after signing up through your forms or a consented import · Source 8: app.rebeckon.com
- 9 · Rebeckon: free to 250 subscribed contacts (1,500 emails a month), $20/month at 1,000; flows included on every plan · Source 9: app.rebeckon.comRead on app.rebeckon.com/pricing
- 10 · Rebeckon homepage: a new subscriber gets a welcome straight away; email revenue counted only after an open or click and an order within 5 days by default, each order once · Source 10: app.rebeckon.com