Black Friday email templates
Checked
Send four Black Friday emails: Early access on Tuesday 24 November, Black Friday on Friday 27, Last chance on Sunday 29 and Cyber Monday on Monday 30.1,2 Say the offer and the deadline in the subject line. Use only real discounts. Below are four templates to copy and subject lines to adapt.
The 2026 send plan
| Send | Job | |
|---|---|---|
| 1. Early access | Tuesday 24 November | Reward subscribers before the public sale |
| 2. Black Friday | Friday 27 November, morning | The main offer, plain and clear |
| 3. Last chance | Sunday 29 November | For people who opened but didn't buy |
| 4. Cyber Monday | Monday 30 November | Last day, last chance |
Black Friday is the day after US Thanksgiving, Thursday 26 November 2026.1 This is the same plan as Rebeckon's free kit.2 Adjust the times to your customers' time zone.
4 Black Friday templates you can copy
Swap the {braces} for your details. Every discount, code and date below is an example. Use your real offer.
Subject: You're in early: {20%} off starts now (example)
Preview: Subscribers get a head start before Friday.Hi {first name},
Our Black Friday sale opens to everyone on Friday. You get it now.
{20%} off {everything / selected items} with {CODE}, until {Monday 30 November, midnight}.
[Shop early]
Subject: Black Friday: {20%} off {everything} until Monday (example)
Preview: One code, no hoops, ends {Monday}.Hi {first name},
It's on. {20%} off {everything} with {CODE}.
Our most-loved this year: {Product 1} · {Product 2} · {Product 3}
Orders by {date} arrive {before / by} {date}.
[Shop the sale]
Subject: Still on: {20%} off ends tomorrow night (example)
Preview: In case it got buried on Friday.Hi {first name},
Quick one: the sale's still running, and your code {CODE} works until {Monday, midnight}.
If you've been eyeing the {product}, now's the moment.
[Use my code]
Subject: Last day: {20%} off ends at midnight (example)
Preview: After tonight, prices go back to normal.Hi {first name},
This is the last day of our sale. {CODE} stops working at {midnight, time zone}.
No extensions. We mean it.
[Shop before midnight]
Subject lines to adapt
All examples. Swap in your real offer.
- "Early access: {20%} off before everyone else"
- "{20%} off everything. Ends Monday."
- "The {product} is {20%} off this weekend"
- "Did Friday's email get buried?"
- "Our biggest sale of the year starts now" (only if it's true)
- "Last day for {20%} off"
- "Cyber Monday: final hours"
- "Gifts that arrive in time: order by {date}"
Mistakes that cost Black Friday sales
- Fake deadlines. If the sale gets "extended", shoppers learn to wait next year.
- Fake scarcity. "Only 3 left" when there are 300 burns trust for every email after it.
- One email only. Not everyone sees Friday's email. The Sunday and Monday reminders are there for them.
- Hiding the terms. If the code excludes sale items, say so in the email.
- Emailing people who never subscribed. Send only to people who agreed to your emails.
- Stacking with flows. If your cart and welcome emails also fire that weekend, shoppers get several emails a day. Rebeckon's Smart Sending skips anyone who got a marketing email in the last 16 hours.4
Get these written for your store
Free kit: paste your store address and Rebeckon drafts four Black Friday and Cyber Monday emails with your logo, colours and products, plus the day to send each. It's free and needs no account.2
In the app: Rebeckon prepares a Black Friday and a Cyber Monday campaign from your products. Add your discount, check the email, audience and send time, then press Approve and schedule. Nothing goes out until you approve it.3
Let Rebeckon write yours
FAQ
When is Black Friday 2026?
Friday 27 November 2026, the day after US Thanksgiving on Thursday 26 November. Cyber Monday is Monday 30 November.1
How many Black Friday emails should I send?
Four covers it for most small stores: Early access on Tuesday 24 November, Black Friday on Friday 27, Last chance on Sunday 29 and Cyber Monday on Monday 30. That's the plan in Rebeckon's free kit.2
What's a good Black Friday subject line?
Say the offer and the deadline plainly: "20% off everything until Monday" beats a clever pun. Use only discounts and end dates that are real. The ones on this page are examples.
Can I see these emails with my own products?
Yes. Paste your store address into Rebeckon's free Black Friday email kit. It uses your logo, colours and products, and needs no account.2
Sources, checked 28 October 2026
- 1 · US federal holiday schedule: Thanksgiving Day 2026 is Thursday, November 26 (so Black Friday is Friday 27 November and Cyber Monday is Monday 30 November) · Source 1: www.opm.gov
- 2 · Rebeckon's free Black Friday email kit: paste your store address and get four Black Friday and Cyber Monday emails with your logo, colours and products, plus the day to send each: Early access (Tue 24 Nov), Black Friday (Fri 27 Nov), Last chance (Sun 29 Nov), Cyber Monday (Mon 30 Nov); free, no account needed; reads public pages only; previews deleted after 7 days · Source 2: app.rebeckon.comRead on app.rebeckon.com/tools/black-friday-email-kit
- 3 · In the app, Rebeckon prepares a Black Friday and a Cyber Monday campaign once your store's products come in (or press Prepare both emails); you can add a discount; you review the email, audience and send time, then press Approve and schedule; nothing goes out until you approve it, and you can withdraw approval before sending starts · Source 3: app.rebeckon.com
- 4 · Rebeckon Smart Sending skips anyone who received a marketing email in the last 16 hours (flow emails) · Source 4: app.rebeckon.com