Abandoned cart email templates
Checked
A good abandoned cart series is three short emails: a reminder at about 1 hour, an answer to their doubt the next day, and a last call on day 3. Stop when they buy. Keep any discount for the last one. Below are three templates to copy, versions for pricey and repeat-buy products, and 10 subject lines.
Build each email around the reason they left
Shoppers tell researchers why they abandon checkout. Excluding people who were just browsing, 40% cite extra costs, 20% slow delivery, 19% didn't trust the site with their card, and 13% didn't like the returns policy.1 Each email below answers one of those.
| Send | Answers | Source | |
|---|---|---|---|
| 1. The reminder | About 1 hour after they leave | "I got distracted" | 3 |
| 2. The answer | The next day | Costs, delivery, returns, trust | 1, 3 |
| 3. The last call | Day 3 | "Is it worth it?" (your offer, if any) | 3 |
3 abandoned cart templates you can copy
Swap the {braces} for your details. Any price, code or percentage below is an example.
Subject: You left something behind
Preview: {Product} is waiting in your cart.Hi {first name},
Looks like you got pulled away. Your {product} ({size / colour}) is saved, right where you left it.
[Go back to my cart]
Something not working at checkout? Reply and tell us. We'll sort it.
Subject: The details, before you decide
Preview: Delivery, returns and the total, in one place.Hi {first name},
Three quick answers about your {product}:
Delivery: {X–Y working days}, {free over $50 (example)}.
Returns: {30 days (example)}, {free / at your cost}.
Payment: {secure checkout with the cards and wallets you accept}.
One customer put it like this: "{real review}".
[Finish checking out]
Subject: Should we keep your cart?
Preview: We'll let it go after today.Hi {first name},
We'll clear your cart soon. If the {product} is still for you, here it is.
{Optional: {CODE} takes {10% (example)} off until {date}.}
[Keep my order]
Versions for different products
Pricey or considered items (jewellery, furniture): wait longer before the first email. People take time over these. Rebeckon sends the first cart email at 2 hours for jewellery shops.3 Lead email 2 with warranty, sizing and care, not a code.
Subject: Take your time with the {product}
Preview: A few things people ask before buying.Hi {first name},
A {product} is worth thinking over. Here's what customers usually ask: {sizing / materials / warranty}.
Want a second opinion? Reply and {name} will help.
[See my cart]
Repeat-buy items (pet food, coffee, refills): move faster. They'll buy somewhere soon. Rebeckon sends food and pet shops' last cart email on day 2.3
Subject: Running low on {product}?
Preview: Your cart's ready. One click to reorder.Hi {first name},
Your {product} is in your cart, ready to go. Order by {time} and it ships {today / tomorrow}.
[Reorder now]
10 subject lines to adapt
All original examples. Change the wording to sound like you.
- "You left something behind"
- "Still thinking about the {product}?"
- "Your cart is saved"
- "The details, before you decide"
- "Free returns on your {product}" (only if true)
- "A quick answer about delivery"
- "What {customer first name} said about the {product}" (real review only)
- "Should we keep your cart?"
- "Last reminder about your {product}"
- "Running low on {product}?" (repeat-buy items)
How to tell if it's working: Klaviyo's 2026 benchmark puts the average at $6.77 revenue per recipient and a 6% click rate, with the top 10% at $13.70 and 11.3%.2 Well below average? Rewrite email 1 first.
Get them written for your store
Rebeckon drafts your abandoned-cart emails in your shop's style from your store link. It asks for a discount code and a real customer review, or you can leave both out. Nothing goes live until you press Turn on.4
The emails send at about 1 hour, the next day and day 3, and stop when the shopper orders. If you add a code, it goes only in the last one.3 Orders count only after an open or click and an order within 5 days by default, each order once.5
Let Rebeckon write yours
FAQ
What should an abandoned cart email say?
Show what they left, answer the question that stopped them, and give one button back to the cart. The most common reasons people abandon checkout are extra costs, slow delivery and trust.1
How many abandoned cart emails should I send?
Three: about an hour after they leave, the next day, and day 3. Stop when they order. That's Rebeckon's default.3
Should the first abandoned cart email have a discount?
No. Start with a reminder. If you offer a discount, put it in the last email only. If you add a discount, Rebeckon puts it in the last email only.3
What's a good abandoned cart email result?
In Klaviyo's 2026 benchmark, cart emails averaged $6.77 revenue per recipient and a 6% click rate. The top 10% reached $13.70 and 11.3%.2
Can I use these templates on WooCommerce or Shopify?
Yes, the copy works anywhere. In Rebeckon, Shopify stores connect with their store address.5 On Shopify, cart and browse emails need our checkout pixel and a verified store, and price-drop emails need the pixel too; post-purchase, win-back and revenue reports come with our Shopify app.6
Sources, checked 28 October 2026
- 1 · Reasons shoppers abandon checkout (excluding 'just browsing'): extra costs too high 40%, delivery too slow 20%, didn't trust the site with card details 19%, returns policy unsatisfactory 13%; average cart abandonment rate 70.22% across 50 studies · Source 1: baymard.comLast updated 2025-09-22
- 2 · Abandoned cart email benchmarks: revenue per recipient $6.77 average, $13.70 top 10%; click rate 6% average, 11.3% top 10% · Source 2: www.klaviyo.comPublished 2026-10-02; data from more than 110,000 Klaviyo customers
- 3 · Rebeckon abandoned cart flow: 3 emails at 1 hour, the next day and day 3; if the shop adds a discount code, it appears in the last email only; stops once they order. Shop-type tuning: food and pet shops get the last cart reminder on day 2; jewellery shops get the first at 2 hours. Smart Sending skips anyone emailed in the last 16 hours · Source 3: app.rebeckon.comRead on app.rebeckon.com/help/automations, 2026-10-28
- 4 · Rebeckon AI setup drafts abandoned-cart emails in your shop's style; asks for your discount code and a real customer review, or lets you leave them out; nothing goes live until you press Turn on · Source 4: app.rebeckon.com
- 5 · Rebeckon store connections: Shopify connects by store address; BigCommerce with an API account. Email revenue counted only after an open or click and an order within 5 days by default, each order once, bot clicks never count · Source 5: app.rebeckon.com
- 6 · Shopify stores connected by address: cart emails need the checkout pixel; post-purchase and win-back flows, and revenue reporting, wait for the Shopify app · Source 6: app.rebeckon.com